WEB & MOBILE WEB

Stay ahead of the curve with Headless Alegra Web Store Fronts

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WHAT IS HEADLESS ECOMMERCE STORE FRONT WEB PLATFORM

Headless approach is the top trend in eCommerce implementations from 2018, In a headless approach, content presentation layer (experience management systems “the glass”) is separated from the business logic and functional layer (existing eCommerce stack, integration, and commerce management). Whereas Alegra Headless Store Front layer also includes an advanced proprietary page builder technology that makes it the most dynamic and intuitive way of building your next-generation platforms.

This approach allows brands to have the best performance as well as most dynamism on the storefront layers whereas it also makes your build investment future-proof by providing flexibility to plug provided Store-front to different eCommerce engines.
WHAT IS HEADLESS   ECOMMERCE STORE  FRONT WEB PLATFORM

BENEFITS

OMNI CHANNEL PROOF
  • Omnichannel demands a flexibility that is difficult for full-stack solutions to execute because the frontend and backend of the system are married, making it impossible to change one without running that change through the other, which costs time, money and introduces risk.
FLEXIBILITY
  • As the front end and back end of a headless system are separate, brands can make updates to their customer-facing content layer without disrupting their business infrastructure. For example, your marketing team could launch a new promotion without having to rely on developers and a full system reconfiguration. Even it gets easier with Alegra drag and drops page builder technology.
PERSONALIZATION
  • Headless systems are decoupled from backend and therefore undisruptive to each other, you can experiment dynamically to maximum extend like totally tailoring the product variety to all look and feel to change per user persona without fear of slowing your website down or complex backend developments.
SPEED
  • As mentioned above, a decoupled architecture lets you can make rapid changes to your front end without disturbing the back end, and vice versa, because updating one does mean you have to automatically update the other.
LOWER INVESTMENT
  • But it also means new functionalities and integrations that are a good fit for the business can be applied with much less time, energy and, ultimately, cost, because of the openness of the architecture.

ALEGRA HEADLESS STORE FRONT FEATURES

BRANDING & PERSONALIZATION
  • • Bespoke design implementation
  • • UI and UX consultancy services for best in class interaction
  • • Tailor design for web apart from mobile web restrictions
  • • Speak to each of your audience segment with tailor design and content
  • • Tailor your design and content per device for to best engagement
  • • Custom workflows and features per B2C and B2B segment within the same platform
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EASY & AUTONOMOUS
  • • Well-architected off-the-rack core proven core for autonomous deployment
  • • Propriety drag and drop page builder
  • • No need for developers any more for new pages and concepts
  • • Enhanced design and features for B2B and B2C
  • • Out of the box customizable design elements for your future use
  • • Optional automation to reflect your website changes to mobile web and mobile apps
  • • Delivery date calculator based on warehouse or stock
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ENGAGING & FUNCTIONAL
  • • Add features like Instashop and shop the look
  • • Visual merchandising, Instant purchase, e-mail when in stock functions
  • • Out of the box, Google enhanced commerce, analytics integrations
  • • Build-in Shop the look modules
  • • Ready to use Instashop modules
  • • Out of the box B2B pricing and workflow modules
  • • Multi-Currency, Site, Language and country with auto IP based targeting as well as selector options
  • • Payment workflow and options that can be applied different per country basis
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INSPIRATIONAL & RELIABLE
  • • Continued development on our core allows you to stay ahead of the curve
  • • We analyse the leading global brands and trends and serve you parallel tools within our SAAS offering
  • • We handle all your traffic on our auto-scaling technology backbone
  • • No limit on users, products, inventory, traffic or customer data
  • • Includes hosting, scaling, backup
  • • 24/7 technical support team
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CASE STUDY

CASE STUDY

L’Oreal has chosen to deploy a number of their brands on Alegras’ end-to-end solution. Lancome, Khiel’s, NYX Makeup and Urban Decay was deployed across 4 platforms, including Magento Web, PWA, Native iOS and Native Android (Mobile and Tablet).

We also created a personalised advisory toolkit for customers, helping them to choose the right makeup, with intelligent suggestions based on their input. The system also has advanced cross and up sell options built into it, with product recommendations.

L’Oreal also sends free samples to customers, and logic was created to systematically offer customers different options, based on how much they purchased, and then allowing them to choose what they would like sent.